Hotel websites built to sell direct bookings: bilingual, fast, with an integrated booking engine and built on professional photography of your rooms.
An independent hotel does not have an occupancy problem: it has a commission problem. Booking and Expedia deliver guests and keep 15 to 25 % of every reservation. The website is the only channel where that percentage is yours, which is why it has to be designed to sell, not to “be on the internet”.
Foto de Arquitectura has spent years producing professional photography for hotels and resorts in Puerto Vallarta, Riviera Nayarit, Guadalajara and the rest of Mexico, and we saw the same thing over and over: carefully photographed rooms published on slow sites, with no visible booking engine, no English version and the direct rate hidden. Web design for hotels was born to close that gap: the same team that photographs the hotel builds the site where those photos sell.
We do not build generic sites on a “hotel template”. Every project starts from how your real guest books — the Canadian comparing since October, the Guadalajara family deciding on Thursday for a long weekend, the couple searching “boutique hotel in Sayulita” from a phone — and ends in a site that answers in their language, shows the right room and puts the book button one tap away. For the full picture of how we position hotels, see our digital marketing for hotels service.
Six things we check on every hotel site before proposing anything. If yours ticks four or fewer, that is why almost all your bookings arrive through an OTA.
A book button on every screen, with dates, live rates and instant confirmation. No “we will contact you” emails.
Each room with its gallery, description, amenities and starting price. It is what Google indexes and what the guest compares.
Two versions with their own URLs and written copy, not an automatic translator. Half your guests decide in English.
Rooms, pool, restaurant and amenities photographed at the level of the price you charge.
The reason to book with you and not on Booking, visible from the start: best rate, breakfast, transfer, late check-out.
Most guests book from a phone, sometimes from another hotel’s lobby. Under three seconds or you lose them.
The site connects to your booking engine — the one you already use or one we choose together — and to Google Hotel Ads, so the guest searching your name on Google ends up booking with you and not on an OTA. We set up the direct rate with a benefit the OTA cannot match and track every reservation from day one. OTAs are not switched off: they serve as a showcase while your own channel grows.
A hotel site lives on its images. Because we produce the hotel photography, the design is never built on stock imagery or phone snaps: every room, the pool, the spa and the restaurant enter the site with the light and framing that hold your rate. If you already have professional material we work with it; if not, the shoot is scheduled at the start of the project.
The size of the hotel changes the site. A twelve-room boutique hotel in Sayulita or San Pancho sells atmosphere: the site has to tell the story of the place, show the breakfast, the courtyard and the town, and close the booking without friction. A two-hundred-room resort in Nuevo Vallarta sells variety: room types, all-inclusive plans, weddings and groups, restaurants and activities, each with its own rankable page. A city or roadside hotel in Guadalajara or the Bajío sells location and price: map, parking, distance to downtown and a clear rate.
We design for all three with the same technical base and different structures. What never changes is the rule: every room type, every restaurant and every hotel service gets its own URL, with photography, copy in two languages and Schema.org structured data (Hotel, HotelRoom, Offer), so Google understands what you sell and at what price before the guest clicks.
For many hotels around the bay, weddings and groups are the most profitable business and the worst served on the site: a generic paragraph and a form. We build wedding and event sections that work as landing pages of their own — a gallery of real ceremonies, capacities, indicative packages, testimonials and a form that reaches the right person — ranked for “beach weddings in Puerto Vallarta” and “wedding venue in Riviera Nayarit”. It is the kind of page where a single booking pays for the whole site.
Beyond design and build, the hotel site ships with: an integrated and tested booking engine, connection to Google Hotel Ads and your Google Business listing, Spanish and English versions with hreflang, Hotel and room structured data, sitemap and Search Console, booking and WhatsApp tracking in Analytics 4, a spam-filtered form for groups and weddings, map and directions from the airport, and redirects from your previous site so nothing that already ranked is lost. Domain, hosting and email stay in the hotel’s name from day one.
After launch, sustained ranking — seasonal content, reviews, campaigns by market — is monthly work contracted separately in digital marketing and SEO for hotels. The site is built from the start to grow there.
Between 5 and 8 weeks depending on the number of rooms, languages and integrations. Photography goes first because it defines everything else.
How your guest books today, what share arrives via OTA, which rooms and services you sell. You leave with the site map and a fixed quote.
Shoot of rooms, common areas, pool, restaurant and amenities. If you already have professional material, we review and use it.
Design on your identity, copy in Spanish and English, booking engine integration and testing on mobile and desktop.
Google Hotel Ads, Business Profile, Search Console and booking tracking set up. Credentials and training for your team.
We do not publish a rate card for hotel sites because the scope changes too much between an eight-room boutique and a resort with weddings, groups and three restaurants. We quote to measure after a 20-minute call, at a fixed price and in writing.
It depends on the number of rooms and services, the languages and the booking engine to integrate. We quote in writing after a short call, at a fixed price. Hotel photography does have published prices in the 2026 price list.
The one the hotel already uses when it is solid (Cloudbeds, SiteMinder, Little Hotelier, Mews, Opera and others with a web engine), or we choose one together based on the hotel’s size and channel manager. What matters is that the rate on the site, on Google Hotel Ads and on the OTAs comes from the same place.
Depend less, yes; that is the goal. With a site that sells, Google Hotel Ads, a direct rate with a benefit and steady reviews, the share of direct bookings grows month by month. OTAs are kept as a showcase.
Yes, with separate URLs per language, written copy (not machine translation) and hreflang markup. In Puerto Vallarta and Riviera Nayarit half of all bookings are decided in English, from the United States and Canada, months before the trip.
Between 5 and 8 weeks. What moves the timeline most is photography — if it has to be produced, it is scheduled at the start — and the number of rooms and services to publish.
Yes, when the hotel sells them. Each is built as its own rankable section, with a gallery, capacities, indicative packages and a form that reaches the right person.
Yes. Domain, hosting and email are registered to the hotel and we hand over credentials at launch. We manage and maintain while you hire us, but ownership is yours.
Yes. The web side is handled remotely with hotels across Mexico; the in-person part is the photo shoot, and for that we cover Puerto Vallarta, Riviera Nayarit, Guadalajara, the Bajío and the rest of the country with travel costs.
Commission-free direct bookings, synced calendar and photography that justifies the nightly rate.
🔑Your own host site: synced calendar, commission-free direct bookings and professional photography.
🛋️A portfolio with one page per project, bilingual, with SEO and built on professional interior photography.
💻A portfolio with one page per project, bilingual and with SEO, built on real photography of your work.
Rooms, amenities and dining that hold up your rate on Booking, Expedia and paid campaigns.
🏛️Corrected perspective: the project you publish, enter into competitions and keep in your portfolio.
🛋️Materials, natural light and styling, so your work reads as well on screen as it does on site.
🔑The first photograph decides the click. Images ready for Airbnb, Booking.com and VRBO.
Tell us how many rooms you have, which booking engine you use and what share of your bookings arrives via OTA today. We will come back with a fixed proposal for the site and the photography.
Message us on WhatsApp hola@fotodearquitectura.com+52 33 2582 1177