SEO, website, Google and Meta campaigns, content and reputation for architecture firms, hotels and Airbnb hosts. Built on the photography of your own project.
An architecture firm and a hotel sell the same thing: a space the client has not set foot in yet. That is why their marketing looks nothing like a shop’s or a restaurant’s. It is won or lost on the image, on local search and on the trust that reviews convey.
Foto de Arquitectura is a photography agency that also does digital marketing, and the order matters. We have spent years producing images for hotels and resorts, architecture firms and Airbnb hosts in Puerto Vallarta, Guadalajara and the Bajío, and we saw the same thing over and over: excellent photographs published on sites nobody found, on abandoned Google profiles and in campaigns that measured likes instead of bookings. The marketing service was born to close that gap.
We are not a generalist agency with one client from every industry. We work exclusively with architecture, interior design, hospitality and vacation rentals, in Spanish and English, and we know what a tourist from Texas searches before booking in Sayulita and what a Guadalajara developer looks up before hiring a firm.
Six fronts, contracted together or separately. All of them start from the same base: professional photography of your project and a website that makes the most of it.
Service and city pages that rank for “architect in Puerto Vallarta” or “boutique hotel in Sayulita”, plus a Google Business Profile that actually gets calls.
A portfolio or hotel site with a clear structure, fast loading, Spanish and English, and a contact or booking path that does not lose the visitor.
Search, Performance Max, Instagram and Facebook campaigns with real photos of your project, measured by enquiries and bookings, not by likes.
Someone visited your site and left. We follow up with the right image for the next 30 days: on Google, YouTube, Instagram and Facebook.
Editorial calendar, copy and community management for Instagram, Facebook, LinkedIn and Pinterest, fed by the photography we produce.
Review generation on Google, Booking and Tripadvisor, replies to every review and monitoring of what is said about you.
A firm does not sell by volume: it sells three, five, ten projects a year, and each one is decided in a meeting the client walks into already half convinced — or not — by what they saw online. The goal of marketing for architects is not “having a presence”; it is getting the right prospects into that meeting with the decision almost made.
Everything starts with the design of the firm’s website: one project per page, with professional photographic coverage, a technical sheet, the location and the kind of client it was built for. That is what Google indexes and what the prospect shares with a partner or spouse before writing to you. A portfolio of renders and phone snaps does not pass that test.
The searches that bring clients to a firm are local and specific: “architect in Puerto Vallarta”, “architecture firm in Guadalajara”, “beach house design in Punta Mita”. We build the service and city pages that answer each one, optimise the Google Business Profile with real photography and earn the reviews and mentions that move it onto the map. It is slow work, but it is the channel that keeps working after the ads are switched off.
A well-photographed building has a second life: architecture magazines, platforms like ArchDaily or Dezeen, competitions and awards, and an Instagram account that grows on the work rather than on giveaways. We manage that calendar so every finished project turns into three months of content. If you want the full picture before hiring, we wrote a guide on marketing for architects in Mexico.
An independent hotel’s problem is not occupancy, it is who gets the commission. Booking and Expedia deliver guests, but they keep 15 to 25 % of every reservation. Our job is to build the direct channel: a hotel site that sells with professional hotel photography, Google Hotel Ads connected to the booking engine, remarketing to everyone who already looked at your rooms, and an online reputation that turns comparison into decision.
On Airbnb and VRBO the algorithm rewards conversion: how many of the people who see your listing actually book. Airbnb photography wins the click; the rest — title, description in two languages, seasonal dynamic pricing, reviews and a site of your own for repeat guests without commission — is marketing. For luxury villas, the starting point is the villa’s own site with direct bookings. We do it for hosts with one property and for managers with forty.
It is not about leaving Booking. It is about the guest who discovered you there booking on your site the second time, and about the one who searched your name on Google not ending up on an OTA. That takes a complete Google Business Profile, a brand campaign that protects your name, a booking engine visible on every page and a direct rate that always offers something the OTA cannot: breakfast, transfer, late check-out.
A hotel in Puerto Vallarta or Riviera Nayarit lives off three markets — the US and Canada in winter, Guadalajara and the Bajío on long weekends and summer, weddings and groups all year — and each searches in a different language, on a different date and responds to a different image. We plan the whole year: which campaign launches in October for winter, which pool image sells in April and which short video drives weddings on Instagram.
The rating on Google, Booking and Tripadvisor weighs more than any ad. We set up the flow to ask for the review at the right moment — at check-out, by WhatsApp or email — reply to each one in the guest’s language and alert you the same day when a negative one appears, because a quick, honest reply is worth more than ten five-star reviews.
The same order for every client, because the order is what prevents spending on ads before there is something worth advertising.
We audit your site, your Google profile, your competitors and what you already spend. You get a written report with what to fix first.
Photography of the project and a site built to rank. Without this base, every peso in advertising is wasted.
SEO, Google Ads, Meta and content go live with a monthly budget agreed in advance.
One report a month: enquiries, bookings, cost per lead and what changes next. No vanity metrics.
Every month you get a one-page report with the numbers that move your business, not the ones that look good in a presentation:
Followers, likes and impressions appear in the appendix, because they exist, but they are never the headline. If enquiries drop one month, the report says why and what changes; if they rise, it says what gets reinforced.
The same method applies to developments, real estate agencies and property managers: a pre-sale development is sold with aerial drone photography of the site and the area, one landing page per project and campaigns targeted at buyers from Guadalajara, Mexico City and the United States. We wrote a full guide on real estate marketing with the detail of each channel.
Marketing is quoted to measure because positioning a three-person firm does not cost the same as filling an eighty-room hotel in low season. After a 20-minute call you receive a written proposal with two separate figures: our monthly fee and the advertising budget paid directly to Google and Meta.
There are two parts: our monthly fee and the advertising budget, which is paid directly to Google or Meta. The fee depends on the scope — SEO only, SEO plus campaigns, or the full package with content and reputation — and is quoted in writing after a short call. Photography, which is the foundation of everything, does have published prices in the 2026 price list.
Paid campaigns generate enquiries from the first week. Organic positioning takes longer: between 3 and 6 months to see a steady movement in Google for local searches, and it keeps compounding after that. That is why we usually start both at once.
If your photos are phone snaps, old renders or stock images, yes. In architecture and hospitality the image is the argument: an ad or a page built on weak photography converts badly no matter how much is spent. If you already have professional material, we work with it.
Yes. The marketing side is handled remotely with hotels and firms anywhere in Mexico; what has to be scheduled in person is the photo shoot, and for that we cover Puerto Vallarta, Guadalajara, the Bajío and the rest of the country with travel costs.
That is usually the goal for hotels. With a site that sells, Google Hotel Ads, remarketing and a steady flow of reviews, the share of direct bookings grows month by month. OTAs are not switched off — they are used as a showcase while the direct channel is built.
We ask for six months for SEO, because that is the horizon in which organic work can be evaluated fairly. Paid campaigns can start with a three-month pilot. There are no automatic renewals: each stage is agreed in writing.
We photograph the projects we promote. A generalist agency receives whatever images the client has; we produce them, so the site, the ads and the content are built around the real work, in the light and from the angles that sell it. In architecture and hospitality that is the difference between a campaign that converts and one that only spends.
Rooms, amenities and dining that hold up your rate on Booking, Expedia and paid campaigns.
🏛️Corrected perspective: the project you publish, enter into competitions and keep in your portfolio.
🛋️Materials, natural light and styling, so your work reads as well on screen as it does on site.
🔑The first photograph decides the click. Images ready for Airbnb, Booking.com and VRBO.
Tell us whether you are a firm, a hotel or a host, and which city you are in. We will come back with a free diagnosis of your online presence and a fixed proposal.
Message us on WhatsApp hola@fotodearquitectura.com+52 33 2582 1177